Enhancing your account creation strategy with Llama Commerce's Easy Account Creation App for Shopify

Measuring Your Current Performance

Before implementing Easy Account Creation, it's helpful to benchmark where your store stands. Follow these steps to understand your current sign-in engagement:

  1. Access Your Shopify Admin Dashboard
    Navigate to admin.shopify.com.
  2. Calculate Total Customer Base
    Go to the Customers section and filter using last_order_date >= -12m. Note this as your total 12-month customer count.
  3. Calculate Signed-In Customers
    Filter with last_order_date >= -12m and customer_account_status = 'ENABLED'. Record this as your signed-in customer count.
  4. Calculate Your Sign-In Rate
    Divide signed-in customers by total customers, then convert to a percentage. This rate will guide your next steps.

Analyzing Your Results

Once you have your sign-in rate, here’s what it means:

  • Below 15% Sign-In Rate: This indicates either friction in your sign-in process or missed opportunities to promote account creation.
  • Above 30% Sign-In Rate: A high rate generally means customers are signing in for functional needs, but this may not be translating to revenue.

Optimization Strategies with Easy Account Creation

Depending on your results, Easy Account Creation offers solutions to boost engagement.

For Low Sign-In Rates

  • Reduce Friction: With Easy Account Creation, allow customers to set up an account seamlessly on the Thank You page, immediately after purchase.
  • Incentivize Sign-Ins: Capture DOB, SMS and email preferences for marketing or offer account-based discounts.

For High Sign-In Rates

  • Drive Revenue: Transform accounts into tools for targeted product recommendations, account-exclusive deals, and saved high-intent items.
  • Integrate Loyalty Programs: Use the app’s compatibility with tools like Klaviyo and Loyalty Lion to link loyalty rewards directly to customer accounts.

Success Metrics

Track these success metrics post-implementation to measure the impact of Easy Account Creation:

  • Sign-In Rate Increase: Stores often see a 10x increase in sign-ins by removing barriers.
  • Engagement Metrics: Expect a 10% click-through from accounts to product pages.
  • Enhanced Retention: Customers with accounts tend to engage more and return more frequently.

By combining Easy Account Creation with data-driven optimizations, you can turn customer accounts into powerful engagement and revenue tools.

Install the app now